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Advertising on TriMet

Transit shelter adAdvertising on TriMet buses, trains, shelters and benches is a cost-effective way to reach prospective customers with large-as-life messages that they simply can't ignore.

Why transit ads?

  • They're memorable. A study of transit shelters in Philadelphia indicated that "aided recall" of the ad message was nearly three times that of print ads, and nearly twice that of TV.
  • They're hard to ignore. Transit ads can't be fast-forwarded or tossed aside. People see your ads seven days a week, around the clock, when they're out of the house or office and ready to respond. Often, they have no choice but to look!
  • They're cost-effective and simple to execute. Transit advertising typically costs much less per impression than television, radio, newspaper or billboards—as little as $.003.

Lamar Advertising logoReady to take your ad to the streets? Contact our advertising partner Lamar Transit Advertising for rates, products and availability.

 

TriMet Transit Advertising Policy and Standards

In 2011, in a case entitled Karuk Tribe et al v. TriMet, Oregon’s Court of Appeals ruled that TriMet’s advertising policy violated the Oregon Constitution’s “free speech” provision. That ruling was affirmed by the Oregon Supreme Court in 2014. As a result of these rulings, TriMet is required to permit almost any message in the advertising space on its vehicles, and so now accepts all ads that are protected by the Oregon Constitution. It is not, however, TriMet's intent to create a public forum with this approach; rather, TriMet’s intent is to comply with the law as it has been interpreted by Oregon’s highest court.