Ads Readers Remember

Transit ads stimulate immediate recognition. Their impact builds exceptional recall when people seek your product or service. One example: A study of transit shelters in Philadelphia indicated that "aided recall" was nearly three times that of print ads, and nearly twice that of TV. They work because people see your ads:

• At the best possible time—when they are out of the house or office and ready to respond
• Around the clock, seven days a week
• When they often have no option but to look

Motorists see your exterior bus ads behind and beside the bus or train, often in stopped traffic. Pedestrians notice them, too! Inside the bus or train, riders stay onboard an average of 35 minutes—time they will spend reading your ad.